Contents of Cultural Tourism

·         Has the image of adding value to the tourist experience and hence is easily associated with ‘quality tourism’;

·         Fits into the contemporary pattern of consumption tourism, ever in search of new products and experiences which yield a high satisfaction;

·         Allows for wide product differentiation which is needed to meet the demands of a growing and segmented tourism market;

·         Opens perspectives for new destinations which cannot benefit as ‘sun, sand and sea’ resources;

·         Offers a solution for the problem of seasonality, fits in with the trend towards more active holidays, more environmentally sensitive activities, more short breaks, and added value for the business traveler.

The fact that cultural tourism is gradually becoming an important market segment can easily be concluded from the shift in the motivation pattern of traveler. Understanding other cultures, gaining new perspectives on life and visiting cultural historical and archaeological treasures are now becoming key motive.